From everyday insights to uncovering the truth behind businesses — empowering you with knowledge that matters.
At one time, text messages were seen to be safer than email. That is a trust that is being abused today. In 2026, cybercriminals will need only a text messaging scam as one of the most frequent methods of approaching individuals, with SMS phishing, or smishing, as a technique used to imitate banks, delivery services, […]
Consumer feedback has now become essential in influencing business decisions in 2025. Feedback influences everything from product development to brand reputation, and feedback is now a vital component to growing a business rather than simply
In 2025, online shopping is based on trust, and much of that trust is derived from customer reviews. Most shoppers scroll through star ratings and comments before they add a product to the cart to
Purchasing a highly rated skincare serum for $60, only to later realize that the five-star reviews were fabricated, is a growing reality for many consumers in today’s online beauty marketplace. With bold claims of flawless
Customer reviews are the new word-of-mouth advertising in the modern digital economy. Before making a purchase, potential customers frequently rely on them to evaluate goods, services, and brands. Research consistently demonstrates that they are a
A tech support scam is a fraudulent scheme in which fraudsters impersonate employees of a reputable company (such as Microsoft, PayPal, or your antivirus company) and lead you to believe that your computer has a